Prescription Eyewear

Trends in prescription eyewear continue to change. Consumers desire more than just correction, they seek style as well. For the ophthalmologist this presents opportunity as well as challenge. IBISWorld reports that even though customers are making more frugal choices, the industry can expect to see growth for at least the next five years.

The forces behind the increasing revenue base is expected to be the aging population as well as the new health care bill. With greater access to treatment it is expected that consumers will desire more eye care, more regularly. For sellers of prescription eyewear, this is good news.

One of the causes cited for the increased volatility of the prescription eyewear industry is the change in perception from functionality to fashion. In the past eyewear was considered to be simple a functional, medical need. With the growth of the fashion eyewear industry a certain percentage of sales revolved around appearance rather than correction. This resulted in a 8 percent annual growth rate from 2004 to 2008. In 2008 growth was only half that, a clear result of the economic downturn.

With a majority of prescription eyewear being sold through wholesale clubs and retail stores it is no surprise that the average consumer is searching for frugal options. Additionally, the significant mark up seen at medical care offices is frequently cited as the reason customers look elsewhere for their appliances. In order to continue to draw potential clients providers should stay on top of current fashion trends.

The internet is another resource for individuals seeking prescription eyewear at lower cost. It is nearly impossible for a privately held business to compete with the prices offered online. Pursuing a niche market, providing less common products – such as sports related eyewear – and stocking the newest products will allow ophthalmologists to retain their share of the future market.